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Beauty In DC will drive customers to you and grow your business -- no business can afford to overlook
the online market of 840 million users. A Nielsen- Netratings survey reveals that people are more influenced
by the web than by any other type of advertising medium.
Started: December 1, 2006
Description: Website devoted to beauty, health & fitness in the Washington Metro area. Features spas, salons, dermatologists,
plastic surgeons, cosmetic dentists and laser hair and skin centers and related products.
Features:
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Special discount offers on beauty services |
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Events calendar |
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Product and service highlights |
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Interviews with local beauty experts |
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Search Directory |
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Beauty articles |
Promotion:
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Twice monthly email blasts to subscribers |
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Sponsor of charity events where Exclusive Specials from the site are given to attendees or emailed as a thank you after the event |
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Links on other popular local websites |
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Sponsored email blast with Sinpr in May to 4,000 |
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Sponsored email blast with Daily Candy on June 14th to 30,000 subscribers |
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Plans for future email blasts with websites that have a large targeted female demographic |
Events:
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Sponsored Diane Von Furstenburg fashion show at Saks Fifth Avenue in Chevy Chase, MD with Dress for Success on March 31st |
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Sponsored Leukemia/Lymphoma Woman of the Year Fundraiser at the Erwin Gomez Salon & Spa in Georgetown on May 22nd |
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Participant in Beauty Al Fresco event benefitting Dress for Success on June 22nd at Poste restaurant in Washington |
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